What Is SEO?
Search engine optimisation (SEO) is the process of building and implementing strategies to boost your website’s ability to show up on search engine results. Businesses who use SEO best practices on their online marketing materials will be able to put their content (website, landing pages, blog posts, etc.) in front of potential customers who are using different search terms online.
What Is the Difference Between SEO and PPC?
SEO builds your marketing materials to boost organic traffic. This is traffic that you don’t have to directly pay for. If your SEO is effective, your landing pages will appear at the top of search engine results pages (SERPs.)
PPC stands for Pay-Per-Click. Businesses pay for this type of traffic. PPC efforts give your business more control over where your advertisements and content appears online. If you are looking into PPC techniques, consider Google AdWords marketing.
What Is the Difference Between SEO and SEM?
Search engine marketing (SEM) is an umbrella term that includes SEO, PPC, and other marketing techniques that involve search engines. If you are adding SEO to your digital marketing strategy this year, you are adding SEM.
Which SEO Techniques Are Best For My Website?
In order to prioritise your SEO techniques, you will have to assess your current standings and how they compare to your goals for increasing clicks, conversions, and revenue. All of the SEO techniques we mentioned contribute to higher rankings, but will do so in different ways. Do not neglect one SEO technique to focus on another. If you write a business blog
There are ways to go about each of these techniques “honestly.” These are called “white hat SEO” techniques, and are the most effective techniques for promoting long-term growth.
What Is “Black-Hat” SEO? What Is “White-Hat” SEO?
The difference between black hat and white hat SEO is a difference in ethical practices. Black hat SEO techniques are spammy and don’t actually help your rankings in the long run. White hat SEO techniques give your website a more credible reputation, but can take a long time to produce results.
At Digital Squad, we practice white hat SEO techniques. White hat techniques boost keyword rankings in the long run and promote sustainable growth. Black hat techniques give an agency and their clients a bad reputation and block your ability to grow and increase their rankings once Google picks up on their spammy habits.
How many keywords do you target in your SEO campaigns?
There is no "right" number of keywords to target. Whilst it is largely driven by your budget, targeting the "right" keywords is more important. Before starting your SEO campaign, we carry out extensive research into keywords being used by your potential customers and competitor and identify ones which have highest purchase intent. You achieve a higher return on investment (ROI) on your SEO campaign by ranking for these keywords. Most SEO agencies don't understand this concept of purchase intention behind search terms, which is why SEO campaigns fail.
Why is Conversion Rate Optimisation (CRO) important for SEO?
Conversion rate optimisation (CRO) focuses on a more specific goal: boosting conversion rates. These conversions could be converting to a lead or to a customer. Small improvements in conversion rates can lead to massive increase in leads and bottom line revenue. For instance, an increase in conversion rate from 1% to 2% is equivalent to doubling the traffic to you site (or top end of the funnel).
Can sales from SEO campaigns be tracked?
Yes! Before we launch into your SEO campaign, we implement conversion and goal tracking via Google Analytics on your site. We also create funnels to record visitors coming into your site, understand their behaviour and attribute conversions to keywords and landing pages. Our data driven approach to SEO is unlike most other SEO companies who typically only care about keyword rankings.
How do you track and report progress on your SEO campaigns?
We use the best-in-class SEO tracking and reporting platforms that track changes to your rankings every 24 hours. We also integrate your website to Google Search Console to track backlink activity to your site to ensure your domain is always protected from malicious spam links. Monitoring and optimising site wide health is standard to all our SEO campaigns, with scanning carried out every 24 hours and reports provided every 30 days. All our SEO monthly reports are done at the first week of each month and contain full visual on the key performance metrics that matter - from SEO rankings, to organic visitors, their behaviour, goal completions and conversion data.