Welcome to Digital Squad

Melbourne's specialist SEO agency

Grow Quality SEO Traffic

SEO isn't just about ranking keywords - it's doing so for keywords that actually convert. Most SEO agencies fail to understand that different keywords have different purchase intents. Our SEO strategies drive high conversion visitors to your site, no junk traffic.

Improve Conversion Rates

Our conversion rate optimisation strategies include designing powerful landing pages and optimising your sales funnel to capture leads more effectively - turning visitors into customers.

Retarget non-converting visitors

Retargeted ads remind website visitors and interested readers about your brand. When customers see your business for a second or third time online, they are 26% more likely to convert.

We generate real leads, not just rankings

Our SEO lead generation approach

Keyword and Competitor Research

Content and Landing Page Optimisation

Conversion Rate Optimisation

Conversion and ROI Measurement

Lead Nurturing and Remarketing

What makes us different?

At Digital Squad, we go beyond just SEO rankings. Apart from driving organic visitors to your site, our custom built strategies are built to convert traffic into genuine leads. We also understand that not every visitor will turn into an immediate transaction, which is why we employ powerful remarketing and lead nurturing strategies to turn todays browsers into future buyers.
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Our Services & Expertise

SEO Optimization
Search Engine Optimisation (SEO) is the process of improving your sites visibility on Google for relevant keywords used by your target audience. Understanding purchase intent behind keywords is critical for running a successful campaign. Organic traffic and leads from SEO are highly sought after by companies for their higher conversion rates, quicker transaction period and higher average sale value. However, unlike most SEO agencies - we go beyond just rankings and keywords. Our in-depth understanding of conversion rates enables us to generate more leads out of visitors - which is ultimately what matters most to business owners .
Google Adwords
Use Google Adwords to acquire high conversion, instant traffic and leads. Our specialists utilise in-depth keyword research methodologies and ad campaign strategies to get you in front of ready-to-buy customers before your competitors do.
Remarketing Campaigns
Not every person who visits your website will make a purchase. We use the best remarketing tools to track every site visitor and serve remarketing ads on their favourite sites to remind them about your brand. Return on investment (ROI) on remarketing campaigns can be over 500% given its served to highly relevant customers who are familiar with your brand and have a high purchase intent.
Conversion Rate Optimisation (CRO)
Over 78% of businesses either don't know what their website conversion rate is or are unhappy with it. We use proven CRO methodologies to maximise lead capture from prospective buyers. Simple CRO techniques can lead to a 200-400% increase in leads from the same amount of visitors.

Client Testimonials

Our clients love us!

Ben Maharaj

“Digital Squad have positioned our relatively small business refrigeration business ahead of our largest competitors in Auckland. They have delivered on their SEO and content marketing campaign as promised, provide on-time monthly reporting, amazing communication and exceptional results. Organic traffic now drives over 80% of all our business and has been the best investment decision we’ve made!”

Ben Maharaj
Alex Diep

“Hand’s down the best digital marketing agency we’ve come across. From strategy development, delivery, progress tracking and reporting – the visibility and performance was top class. We’ve gone from having 1 offline leads per week to over 50 high quality online leads per month using a combination of international SEO, Google Adwords, Linked In Marketing and Content Marketing. These are exceptional results for a SaaS business and Digital Squad has truly been a great asset.”

Alex Diep
Pareeya Mak

“Digital Squad’s insights into digital marketing and lead generation on a lean budget has been a lifesaver for our SaaS startup. From data driven campaigns to attribution and tracking for each dollar spent – we know where our money’s being spent and our exact ROI – no guess work!”

Pareeya Mak

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SEO and Digital Marketing Insights

Frequently asked SEO questions

What Is SEO?
Search engine optimisation (SEO) is the process of building and implementing strategies to boost your website’s ability to show up on search engine results. Businesses who use SEO best practices on their online marketing materials will be able to put their content (website, landing pages, blog posts, etc.) in front of potential customers who are using different search terms online.
What Is the Difference Between SEO and PPC?
SEO builds your marketing materials to boost organic traffic. This is traffic that you don’t have to directly pay for. If your SEO is effective, your landing pages will appear at the top of search engine results pages (SERPs.) PPC stands for Pay-Per-Click. Businesses pay for this type of traffic. PPC efforts give your business more control over where your advertisements and content appears online. If you are looking into PPC techniques, consider Google AdWords marketing.
What Is the Difference Between SEO and SEM?
Search engine marketing (SEM) is an umbrella term that includes SEO, PPC, and other marketing techniques that involve search engines. If you are adding SEO to your digital marketing strategy this year, you are adding SEM.
Which SEO Techniques Are Best For My Website?
In order to prioritise your SEO techniques, you will have to assess your current standings and how they compare to your goals for increasing clicks, conversions, and revenue. All of the SEO techniques we mentioned contribute to higher rankings, but will do so in different ways. Do not neglect one SEO technique to focus on another. If you write a business blog There are ways to go about each of these techniques “honestly.” These are called “white hat SEO” techniques, and are the most effective techniques for promoting long-term growth.
What Is “Black-Hat” SEO? What Is “White-Hat” SEO?
The difference between black hat and white hat SEO is a difference in ethical practices. Black hat SEO techniques are spammy and don’t actually help your rankings in the long run. White hat SEO techniques give your website a more credible reputation, but can take a long time to produce results. At Digital Squad, we practice white hat SEO techniques. White hat techniques boost keyword rankings in the long run and promote sustainable growth. Black hat techniques give an agency and their clients a bad reputation and block your ability to grow and increase their rankings once Google picks up on their spammy habits.
How many keywords do you target in your SEO campaigns?
There is no "right" number of keywords to target. Whilst it is largely driven by your budget, targeting the "right" keywords is more important. Before starting your SEO campaign, we carry out extensive research into keywords being used by your potential customers and competitor and identify ones which have highest purchase intent. You achieve a higher return on investment (ROI) on your SEO campaign by ranking for these keywords. Most SEO agencies don't understand this concept of purchase intention behind search terms, which is why SEO campaigns fail.
Why is Conversion Rate Optimisation (CRO) important for SEO?
Conversion rate optimisation (CRO) focuses on a more specific goal: boosting conversion rates. These conversions could be converting to a lead or to a customer. Small improvements in conversion rates can lead to massive increase in leads and bottom line revenue. For instance, an increase in conversion rate from 1% to 2% is equivalent to doubling the traffic to you site (or top end of the funnel).
Can sales from SEO campaigns be tracked?
Yes! Before we launch into your SEO campaign, we implement conversion and goal tracking via Google Analytics on your site. We also create funnels to record visitors coming into your site, understand their behaviour and attribute conversions to keywords and landing pages. Our data driven approach to SEO is unlike most other SEO companies who typically only care about keyword rankings.
How do you track and report progress on your SEO campaigns?
We use the best-in-class SEO tracking and reporting platforms that track changes to your rankings every 24 hours. We also integrate your website to Google Search Console to track backlink activity to your site to ensure your domain is always protected from malicious spam links. Monitoring and optimising site wide health is standard to all our SEO campaigns, with scanning carried out every 24 hours and reports provided every 30 days. All our SEO monthly reports are done at the first week of each month and contain full visual on the key performance metrics that matter - from SEO rankings, to organic visitors, their behaviour, goal completions and conversion data.

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