April 2019

Video Marketing Tool

Marketers who can master video marketing have a powerful tool at their disposal to promote and grow their business online. More and more consumers are interacting with videos.  So, 2019 is the year to ramp up your video marketing efforts. Video is arguably the most entertaining form of online content.  Videos are ideal for increasing[…]

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Influencer Marketing

Modern consumers have become cynical towards advertising, which has opened the door for influencer marketing.  Influencer marketing has changed the marketing landscape, forcing businesses to leverage this new way of communicating with their audience. Why has it taken off so much? Because 92% of consumers trust word-of-mouth recommendations above all other forms of advertising. Influencer[…]

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Personalisation Key

Today’s consumers expect and value personalised marketing. As such, brands using data-driven campaigns to tailor content to their target audience are getting results. According to Marketingprofs, businesses that adopt personalised marketing see an average 19% increase in sales.  In addition, an Epsilon report found that 80% of consumers are more likely to do business with a[…]

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