May 2019


Programmatic Advertising Melbourne

Programmatic advertising is the automated buying and selling of online advertising. By the end of 2019, Google is aiming for 60% of digital advertising budgets to be spent on programmatic advertising. In addition, Forrester predicts that programmatic advertising will account for the majority of all digital advertising spending over the next few years. The only[…]

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Media

The increasing use and capabilities of the Internet have given digital marketers access to hundreds of delivery and marketing channels. It is undeniable that the opportunities have massively increased for marketers to target their audience online. However in order to this effectively, they have to master an ever-evolving number of strategies, channels and tactics. To[…]

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Actionable Insights

‘Actionable Insight’ is a term used in data analytics and big data. It refers to information that is backed by enough data to give managers and organisations the ability to make an informed decision. Analysing your marketing analytics can give in-depth insight into the performance of your campaigns, show your superiors or clients how marketing[…]

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Marketing Channels

The Internet is rapidly changing, and today it is a very different place than it was a few years ago.  As the capabilities and features on the Internet have increased, so have customer expectations. It’s important that businesses meet these increased expectations and provide customers with the opportunity to connect with them on a range[…]

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Content Marketing

With an ever-increasing number of marketing channels out there, it can be difficult to know which to choose. Your audience is likely to be spread out across multiple channels and platforms; using Facebook to catch up with friends before searching Google to research hotels for an upcoming holiday, then browsing Instagram for a while before[…]

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Marketing Automation

Marketing automation is a type of technology designed to help companies streamline, automate, and measure marketing tasks and workflows. When implemented effectively, marketing automation can increase operational efficiency and grow revenue faster. In the past few years, marketing automation has become more widely used, as it is easier to afford, scale, and implement than ever[…]

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Marketers

Digital Marketing is not what it used to be. From the continual evolution of the smartphone to voice assistants, AI, Chatbots, and the cloud, today’s digital marketer has to navigate a whole new world of technologies to stay ahead of the competition online. A quarter of marketing teams say that their organisation is resistant to change, especially[…]

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