Google Adwords Marketing Australia

Official Google Ads Partner Agency


Australia Adwords Marketing Specialists


Are you a business owner in Australia? Did you know that more than 92% of users will choose a business on the first page of their Google search result?

The top three search results on the first page are dictated by Google AdWords and no other form of advertising has the level of measurability that Google Adwords does – every click, every dollar spend on every keyword can be tracked to an event such as a phone call or conversion.

Digital Squad are Official Google Adwords Partners and we can design and launch your Google Ads Campaign within days.

Get in touch with our team today and start generating leads instantly.

2019 Google Adwords Statistics

What Google AdWords Can Do For You


First Place Matters

When it comes to high commercial intent searches, 40% of clicks are captured by the top three ad spots

Valuable ROI

On average, businesses make $2 in revenue for every $1 they spend on AdWords

Get leads almost instantaneously

Get qualified leads shortly after launching your AdWords campaign.

Faster Sales with SEO

Mobile searches translate to action being taken within an hour 70% of the time

Mobile is the majority

70% of mobile searchers will call a business from a Google Search.

Pinpointed Customer Targeting

Using Demographic Research and Google Keywords, we pinpoint the right customers and lead them to purpose-built landing pages optimisied for conversion.

Talk to a Google AdWords Specialist


Our Google AdWords Methodology


Step

01

Buyer Persona Research

Buyer persona research is often overlooked by many AdWords agencies. At Digital Squad, we know that understanding your customers and their buyer personas is an essential step. In order to do this, we conduct a detailed consultation with the business owner, sales or marketing manager to understand exactly what you offer. This allows us to refine our keyword selection and targeting.

Step

02

Keyword Research

In order to conduct keyword research thoroughly, a number of professional agency tools need to be utilised as well as the Google Keyword Planner to grasp the keywords customers are searching for, the monthly keyword volumes, and the competitiveness of said keywords. We also research your competitors to reveal hidden opportunities.

Step

03

Bid Strategy Optimisation

The next step is to opt for either a monthly budget based on keyword research (search volume vs cost per click), or for you to provide an amount you would like to work with. We utilise ad serving and rotation to determine the most effective way to spend your budget. As everything is tracked precisely, you will be able to clearly see how every cent has been spent.

Step

04

Negative Keyword Inclusion

Low-quality search terms which do not result in any meaningful onsite interaction from a visitor are called negative keywords. We strategically add negative keywords to campaigns to maximise the Quality Score and minimise the cost-per-click. What this means is that the right audience will be targeted.

Step

05

Conversation Tracking

Conversion tracking lets us monitor and attribute enquires and calls to clicks, allowing us to better understand searcher behavior. We can therefore continuously gain new knowledge to improve the campaign. Multiple course corrections are usually conducted to improve your campaign set up.

Step

06

Monthly Optimisation and Reporting

We conduct monthly AdWords and Google Analytics reporting detailing important metrics such as clicks, CPC, CPC, bounce rates and session times. Don't worry - we'll simplify all this data so you can stay abreast of your campaign status.

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