Author: Lisa Angervall

Using Programmatic Advertising in Your Digital Campaigns
Paid or Earned Media: Which is More Effective for Your Business?
5 Elements Your Reporting Dashboard Must Have
What Are ‘Actionable Insights’ and How to Use Them in your Campaign
Search Marketing Trends for 2019
The Progression from Multichannel to Cross Channel, to Omnichannel Marketing
Data-Driven Marketing & Conversion Rate Optimisation
How Content Marketing Fuels SEO Campaigns
How Marketing Automation is Used in B2C and B2B Campaigns
The Most Important Techniques For Marketers to Master in the Next 6 Months