In the world of B2B SaaS, MQL stands for Marketing Qualified Lead. It represents a lead showing a genuine interest in your product or solution. But it’s more than that. It’s the bridge that connects the efforts of your marketing … Read More
B2B Marketing
Grow your business with Australia’s top B2B marketing agency
Digital Squad helps B2B companies sell more products and services across the vast B2B market such as technology, industrial, manufacturing, and professional services. An award-winning agency with a solid record of success, we develop B2B content marketing strategies that span multiple touchpoints, channels, and discipline to deliver the key growth objectives of our clients.
Strategic B2B Marketing Advice
At Digital Squad, we act as an extension of our client’s business, providing expert, CMO-style advice. We focus on curating marketing campaigns that deliver tangible value. With expertise across a range of niche B2B areas, we know how to architect and build successful, growth-focused campaigns.
Focused Demand Generation
We help businesses generate more inbound enquiries through delivering integrated B2B marketing campaigns with the objective of generating awareness of and demand for your product or service. Our team is skilled in generating marketing and sales qualified leads for internal sales teams to turn into new opportunities.
Conversion-Driven Nurturing
We understand the complexity of the B2B buyer journey. Many website visitors will not convert immediately and need specific communications at every stage of the buyer journey to build trust and maintain a connection. Our proven lead nurturing approach helps convert them from prospects to customers.
B2B DIGITAL MARKETING AGENCY WITH 15+ YEARS EXPERIENCE
Multi-channel B2B Marketing in Australia
As an award-winning B2B digital marketing agency, we have demonstrable experience in helping B2B companies enhance their brand, developing their market offer, and assisting internal sales teams to close more deals. We are results-driven and committed to delivering scalable, ROI-focused strategies and campaigns that will fill your sales pipeline and boost your bottom line. We provide monthly reports on key performance metrics to ensure transparency throughout every element of the campaign.
- Scalable ROI driven strategies
- Proven B2B results
- Award-winning team
expert-led marketing campaigns that work!
Profitable B2B Marketing Lead Pipelines
We help B2B companies create a robust, well defined, and effective sales pipeline that drives a consistent and scalable sales strategy. Through defining the stages within the sales process and categorising them into a series of smaller steps, we can effectively move prospects through the funnel, from marketing qualified, to sales qualified, through to the purchase decision, ultimately generating more quality leads and customers for your business.
- Over 15 years tech marketing in APAC and SEA
- Worked with market leaders and fast growth startups
- Proven scalable B2B marketing strategies
- Awarded Best B2B and Integrated Marketing Agency by SEMRUSH
STRATEGIC CONTENT OPTIMISATION
B2B Content Marketing Services that Drive Action
B2B companies require more information to justify their decisions to a range of stakeholders. As a B2B marketing agency, Digital Squad can help B2B businesses create engaging content that supports their value proposition, from sparking the audience’s interest with a whitepaper on LinkedIn, to developing a targeted B2B marketing campaign that puts your business in the top SERP positions for conversion-focused search terms. The content that we create dives into audience pain points and industry challenges to appeal to rational decision-making factors.
- Organic Demand Generation
- Higher Conversion Rates and Warmer Leads
- Improved MQL and SQL
DATA-DRIVEN B2B MARKETING STRATEGIES
ROI-Focused B2B Marketing Strategies
Our B2B marketing strategies follow an adaptive-strategy process where we consistently evaluate campaigns based on the buyer journey to identify any gaps in the strategy. We take a transparent and consultative approach to our campaigns and provide clients with regular reports that outline key performance metrics based on the overall business objectives. These metrics are used to evaluate and increase the success of the B2B campaign to maximise marketing ROI for your B2B business.
- Adaptive strategy process
- Full funnel strategy development
- Customer journey mapping
- Results based optimisation
b2b Marketing services
Our experts will customise your B2B marketing stack
Google Ads
Find the right audience for your ads on the world’s largest advertising network, increasing your targeted business reach.
Social Media Marketing
Build your own brand story and community. By combining content and analytics, engage with your audience to deliver content that sells.
LinkedIn Marketing
A top platform for B2B lead generation. Use this business-oriented community to further your connections with industry professionals, and drive interest for your brand.
Content Marketing
Engage your customers with relevant content. Design a conversion-driven B2B content strategy from website, blog posts, case studies and more.
Account-based Marketing
Identify and reach out to high-value customers with a personalised marketing approach, strategically driving your revenue.
Demand Generation Campaigns
With a blend of organic, paid and owned media, let this data-driven campaign approach build brand awareness and sell your business solutions.
Search Engine Optimisation
Leverage on best SEO practices to achieve improved rankings, traffic and conversions for your business.
Conversion Rate Optimisation
Convert your site traffic into sales with best CRO tactics. With proper CRO, maximise your efficiency in conversion and see results in numbers.
Lead Nurturing and Scoring
Build and develop strong relationships with your prospects to win them over. Keep your leads warm with this effective inbound marketing strategy.
“
“Digital Squad have delivered year on year growth for our brand and 40X return on our SEM campaigns in 2022 alone and 80X return on our SEO investment. Their expertise, transparency and insights are second to none”
Janine Hall
Escape Haven Founder and CEO
Trusted by Amazing clients
Ready to grow your business with Australia’s top B2B marketing agency?
Get answers
Frequently Asked Questions
Digital Squad is an award-winning B2B marketing agency, recognised for high performance, ROI and data driven strategies that get results. Clients who choose to work with Digital Squad see increased marketing performance that drives their business toward its overall goals. We strategically plan and implement each campaign with the highest precision, identifying the KPIs that are most important to meeting your business objectives, and work tirelessly to ensure your campaigns are hitting their targets. At all times, we guarantee transparency and provide you with regular reports to outline performance. If you have any questions, our team is always happy to jump on a zoom call to help.
Digital Squad is an award-winning digital marketing agency, recognised for high performance, ROI and data driven strategies that get results. Clients who choose to work with Digital Squad see increased marketing performance that drives their business toward its overall goals. We strategically plan and implement each campaign with the highest precision, identifying the KPIs that are most important to meeting your business objectives, and work tirelessly to ensure your campaigns are hitting their targets. At all times, we guarantee transparency and provide you with regular reports to outline performance. If you have any questions, our team is always happy to jump on a zoom call to help.
The way consumers engage with businesses has evolved, and while B2B marketing may still involve offline channels and face to face meetings and networking, digital remains a key part of a successful B2B marketing strategy. Businesses must deliver the connected online experiences that customers have come to expect. To do this, it is necessary to stay on top of the latest trends and use the right technologies and platforms at the right time to engage your audience. This is where Digital Squad excels.
Recent Updates
Latest from the blog
The Art of Balancing Brand Awareness & Sales Activation
In the fast-paced world of B2B, achieving a balance between brand awareness and sales activation is the foundation of a successful strategy. But why is this balance so crucial? The answer is simple yet profound. Brand awareness allows your brand … Read More
BDR vs. SDR Explained
Two of the most frequently intertwined business terms are SDR and BDR. While these job titles might appear to be synonymous at first glance, a deeper dive reveals significant distinctions that can significantly impact your sales strategy. SDR: Sales Development … Read More
Social Media Strategies for SaaS Startups
The use of social media in B2B SaaS is often hurdled with misconceptions; we hear phrases like, “Social media is for B2C,” or “Why would we use social media? Only millennials use that.” but these couldn’t be further from the … Read More
Measuring Success: Key Metrics in Content Marketing Strategy
“Content is king,” used to be the main maxim that many businesses latched on to in terms of expanding their social media presence. But with the fast-changing trends that we are facing today, content alone may not be the reigning … Read More
How to Align Your Content Strategy with Your Sales Funnel
In the rapidly evolving landscape of B2B marketing, the key to success lies in the seamless alignment of your content strategy with your sales funnel. In this blog, we’ll delve into the intricacies of this integration, helping you understand how … Read More