Insights

How to Maximise Your Google Ads Campaign Results in 2024

Google Ads has recently updated its dashboard and is upgrading its algorithm, which means more opportunities for digital marketing professionals. In 2023, we saw a ‘Similar Audience’ feature was no longer available, ‘Smart Shopping Ads’ were upgraded to ‘PMAX’, highlighted … Read More

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marketing qualified lead

Essential Guide to Understanding MQLs for B2B’s

In the world of B2B SaaS, MQL stands for Marketing Qualified Lead. It represents a lead showing a genuine interest in your product or solution. But it’s more than that. It’s the bridge that connects the efforts of your marketing … Read More

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brand awareness sales activation

The Art of Balancing Brand Awareness & Sales Activation

In the fast-paced world of B2B, achieving a balance between brand awareness and sales activation is the foundation of a successful strategy. But why is this balance so crucial? The answer is simple yet profound. Brand awareness allows your brand … Read More

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BDR SDR

BDR vs. SDR Explained

Two of the most frequently intertwined business terms are SDR and BDR. While these job titles might appear to be synonymous at first glance, a deeper dive reveals significant distinctions that can significantly impact your sales strategy. SDR: Sales Development … Read More

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social media strategies SaaS

Social Media Strategies for SaaS Startups

The use of social media in B2B SaaS is often hurdled with misconceptions; we hear phrases like, “Social media is for B2C,” or “Why would we use social media? Only millennials use that.” but these couldn’t be further from the … Read More

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Measuring Success: Key Metrics in Content Marketing Strategy

“Content is king,” used to be the main maxim that many businesses latched on to in terms of expanding their social media presence. But with the fast-changing trends that we are facing today, content alone may not be the reigning … Read More

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How to Align Your Content Strategy with Your Sales Funnel

In the rapidly evolving landscape of B2B marketing, the key to success lies in the seamless alignment of your content strategy with your sales funnel. In this blog, we’ll delve into the intricacies of this integration, helping you understand how … Read More

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Enhancing B2B Engagement: Incorporating Multimedia in Your Content Marketing Plan

In today’s fast-paced digital landscape, content marketing has become an indispensable tool for B2B businesses looking to engage with decision-makers and capture their attention. But in a world inundated with information, how do you stand out from the crowd and … Read More

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The Importance of SaaS Marketing in Modern Business

The Importance of SaaS Marketing in Modern Business

In today’s ever-evolving modern business world, staying ahead of the curve has become a necessity. Enter SaaS, or Software as a Service, which has reshaped the way businesses operate, offering scalable, cost-effective, and efficient solutions. It’s yet another digital solution, … Read More

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Decoding Attribution Tracking for SaaS

Decoding Attribution Tracking for SaaS

In today’s fast-paced digital world where Software as a Service (SaaS) businesses are the driving force behind numerous industries, understanding the complexities of user behaviour has never been more important. This is where attribution tracking takes centre stage, guiding SaaS … Read More

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