Browsing category:

Content Marketing


quantity or quality for content marketing

As marketers, content is the heart of what we do. Content is key to communicating with our customers, clients, prospects and audiences in whatever form or medium that we choose.  When done right, your content marketing strategy will build a stronger relationship with your audience, capture their attention, increase engagement, and improve brand recall. However,[…]

Read More

marketing automation strategy

Marketers are using marketing automation more and more, citing their reasons for the uptake as time-saving, increased customer engagement, more timely communications and increased opportunities such as up-selling.  When carried out effectively, marketing automation can drive significant results for businesses. It has been reported to generate a 14.5% increase in sales productivity and a 12.2%[…]

Read More

Personalisation Techniques

Today’s customers are more discerning than ever, being able to see right through conventional marketing tactics. A one-size-fits-all mentality will no longer work for lead generation and nurturing, with customers expecting a personalised and relatable approach instead. Put yourself in the customer’s shoes: would you rather receive a generic marketing message, or one that offers[…]

Read More

ROI

Consumers are shifting their attention to their screens, and you’re doing the same with your marketing techniques. In order to stay up to date with current marketing trends, you have to flip your entire strategy around. Your business knows what traditional strategies have worked in the past, but digital marketing strategies are more confusing. What[…]

Read More