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digital agency


Digital Marketing Agency Melbourne

The marketing automation market generated revenue of $3.86 Billion in 2016 and is anticipated to reach up to $7.63 Billion by 2025. Marketing automation can power entire marketing campaigns today. The software can not only help your business communicate with your audience, but it can also help you to identify leads, score them based on[…]

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right metrics for the customer journey

The metrics that you use to measure campaigns will depend on what point in the buyer journey the prospect is at; from awareness to consideration, intent and purchase. For example, with campaigns targeted to prospects in the ‘Awareness’ phase, your goal is to make them aware of your business and how you can help them.[…]

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Youtube Digital Marketing

Adults in the US are spending more time, on average, watching YouTube than any television network. If your digital advertising campaign currently doesn’t incorporate YouTube, it’s time to start considering the platform.  As a digital marketer, you likely already know how critical building a YouTube presence is in increasing your brand’s visibility. The stats for the channel[…]

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Landing Page

Your landing pages are one of the most important elements of any digital marketing campaign. Landing pages help businesses communicate their value proposition and drive conversions from the traffic generated by a campaign. There are a number of elements on a landing page that impact whether a visitor is likely to convert or not. Things[…]

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Visual Search

Savvy Internet users are starting to make more use of the advanced search options that are available to them online. For example, if someone is browsing online, and they see a photo of someone wearing a pair of jeans that they like, they then right-click on it and press “Search Google for Image.” Google will[…]

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Online Advertising in China

Looking to go big? We can guess your billion dollar question: How do I advertise in China online? The answer is as complicated, as you’d imagine. Although non-Chinese business determined to enter the Chinese market should be cautious, they shouldn’t be afraid of the vast differentiation. The online Chinese landscape is saturated with a plethora[…]

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