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Marketing


facebook remarketing vs google remarketing

As digital marketers, knowing which channels to assign our budget to and how much to assign to each channel, is one of our biggest challenges.  You may have heard about remarketing and its effectiveness in increasing conversions, improving brand recall, reducing loss, and offering sophisticated audience targeting options.  There’s no denying that remarketing is effective,[…]

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Visual Search

Savvy Internet users are starting to make more use of the advanced search options that are available to them online. For example, if someone is browsing online, and they see a photo of someone wearing a pair of jeans that they like, they then right-click on it and press “Search Google for Image.” Google will[…]

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marketing automation strategy

Marketers are using marketing automation more and more, citing their reasons for the uptake as time-saving, increased customer engagement, more timely communications and increased opportunities such as up-selling.  When carried out effectively, marketing automation can drive significant results for businesses. It has been reported to generate a 14.5% increase in sales productivity and a 12.2%[…]

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data for digital marketers

Analytics and data are playing a bigger role in shaping the marketing strategy of today’s businesses. No matter what industry you operate in or what size your business is, data should be impacting how you operate. Understanding data comes back to everything we do as marketers. This ranges from fine-tuning your campaigns based on specific[…]

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Every brand has a story, and customers flock to brands who have an authentic and powerful story. So how can you create a successful brand story that will help you connect with your customers? What is a brand story and why do you need one? Your brand story is much more than an About Us[…]

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Following the introduction of WordPress 5.0, Google steps into the arena with a plugin that brings together Analytics, Search Console, AdSense and PageSpeed Insights. With tools that track site performance, SEO, traffic analysis and ad profitability, Google provides key tools used by just about anyone running their own website. However, these tools can be hard[…]

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