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seo agency melbourne


what is the google bert update

Google rolled out an update to its algorithm last week called BERT, short for Bidirectional Encoder Representations from Transformers. That’s a mouthful, so we’ll keep referring to it as BERT.  What is the Google BERT Update?  In laymen’s terms, BERT is a form of natural language processing for Google to better understand conversational queries. Essentially,[…]

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Local SEO Melbourne

46% of all searches on Google are seeking local information. As such, local Search Engine Optimisation, or local SEO is becoming an increasingly important component of many SEO campaigns. Local SEO focuses on optimising a website so that it can be found in local search results. The premise behind local SEO is essentially the same as[…]

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new customer journey insights

The concept of the Customer Journey was defined in the late 1990s, changing the entire approach to marketing.  The Customer Journey provided an ‘outside-in’ approach to marketing, where businesses focused on improving the customer’s experience with them by resolving any issue that arose and building an ongoing positive relationship with them. The Customer Journey approach[…]

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