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Search Engine Optimisation (SEO)


search or display ads

Google processes more than 40,000 search queries every second. That’s more than 3.5 billion searches per day and 1.2 trillion searches per year. If you’re not targeting users on their networks, you’re missing huge potential to reach a highly relevant audience with your products and services. Google offers brands the opportunity to advertise through its Google Network, which[…]

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Actionable Insights

‘Actionable Insight’ is a term used in data analytics and big data. It refers to information that is backed by enough data to give managers and organisations the ability to make an informed decision. Analysing your marketing analytics can give in-depth insight into the performance of your campaigns, show your superiors or clients how marketing[…]

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Marketing Channels

The Internet is rapidly changing, and today it is a very different place than it was a few years ago.  As the capabilities and features on the Internet have increased, so have customer expectations. It’s important that businesses meet these increased expectations and provide customers with the opportunity to connect with them on a range[…]

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