‘Collaborative Articles’ Launched by Linkedin to help boost Member Engagement powered by AI

As a subsidiary of Microsoft, it’s hardly shocking news.

LinkedIn declared on March 3rd that they would start utilising AI technology to enhance their content, beginning with an innovative project called Cooperative Articles. These articles will employ AI-generated prompts to engage specific users with valuable expertise and insights.

Outlined by LinkedIn:

“Initiated by AI-driven conversation starters in collaboration with our editorial team, these articles are then connected with subject matter experts among our members using LinkedIn’s Skills Graph. These professionals can then impart their wisdom, personal experiences, and practical advice based on their career experiences. The true essence of these cooperative articles emerges when professionals offer their real-world insights in response to common workplace challenges. As initiating discussions can be trickier than participating in one, these cooperative articles simplify the process for professionals to collaborate, enhance ideas, and develop a shared understanding.”

In the example mentioned earlier, Cooperative Articles will appear prominently in LinkedIn feeds, indicating the number of contributors involved. Inside the article, you can quickly identify input from other members and find an option to include your thoughts on the AI-generated content.

LinkedIn aims to provide additional avenues for members to showcase their expertise and experiences through this initiative, subsequently increasing their following and connections.

Moreover, LinkedIn is introducing a new Community Top Voice badge for core skill areas associated with Cooperative Articles—further motivating professionals to share their knowledge and experience. These badges will stay valid for 60 days, requiring continuous participation in Cooperative Articles to maintain the distinction.

This offers a strong incentive for members to contribute opinions and intelligence across various Cooperative posts actively. Coupled with AI-powered prompts that lay the foundation for article content, this low-maintenance solution can significantly elevate user engagement—which has already been experiencing growth each quarter.

Microsoft, the parent company of LinkedIn, is heavily investing in generative AI technologies like improvements to its Bing search engine and further integration of ChatGPT into other applications. It comes as no surprise that LinkedIn would follow suit, heralding the arrival of multiple AI implementations within the platform in the foreseeable future.

Now this leaves us to the question of why you should use Linkedin’s collaborative posts. These cooperative articles aim to convey wisdom farom the most experienced individuals on LinkedIn. Position yourself among these subjects, receive enlightening feedback, and become recognised as a leading voice on LinkedIn. Accumulating sufficient “insightful” interactions on a topic will grant you a leading voice emblem on your profile, establishing your expertise in specific areas.

Achieving top voice status is essentially earning an endorsement from LinkedIn itself. This provides social evidence that you’re knowledgeable and able to assist others within your area of expertise. LinkedIn has granted you an extensive platform to advance as an influential leader. Thus, take advantage of these joint articles.

Using this feature is also relatively simple:

First, follow the topics you want to collaborate on LinkedIn’s Skills Showcase Page. Then, scroll down to page posts and choose your topics. 

Next, click Follow on the page to find the articles again. To find these topics again, click My Network and Page. Click on the question you want to collaborate on. Read the article and click Add your perspective to share your insights. 

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