Nurture site website visitors into leads and buyers with Google Remarketing
Google Remarketing Ads
What Is Google Remarketing?
Remarketing is extremely effective in increasing conversions, improving brand recall and reducing loss. There are a number of platforms that offer remarketing services, however, as the most dominant search engine in the world, Google is arguably the best option for most advertisers.
Google Remarketing gives you a second, third, or even fourth chance to make a sale or conversion on your website. It enables advertisers to target people who have already been on their website. This means that the audience being targeted is already aware of the business and its products and services. As such, remarketing often generates significant results.
At Digital Squad, we’ve implemented a number of successful Google Remarketing campaigns. We know what works on the channel and can apply our knowledge of the advertising platform to generate more return visitors and quality enquiries for your business.
How Google Remarketing Ads Works
Digital advertisers can use Google Remarketing to re-engage someone who has previously been on their website. It does this by giving advertisers the ability to ‘follow’ users who have been on the website with ads as they browse the web. These ads are shown on websites that are part of the Google Display Network, which currently comprises of more than 2 million sites.
Advertisers have to install a small piece of code on their website in order to use Google Remarketing. With this code in place, when a user visits a webpage with the code on it, they are ‘tagged’ with a cookie that identifies them. They will then become part of the remarketing audience. By utilising the features of remarketing effectively, advertisers can create ads that are specific to the product or page that the user visited. This increases the relevance of the ad, which increases the likelihood of them clicking the ad and returning to the site to convert.
Remarketing ads operate on a pay-per-click basis, which means that advertisers are only charged when someone clicks through and comes back to their website. As such, it’s not an expensive form of advertising but given the high level of relevance, it is extremely effective.
2019 Google Remarketing Statistics
Why Google Remarketing Campaign is a Winning Strategy
Digital Squad can help your business reach users at every step of the buyer’s journey depending on their Facebook use and current relationship with your business.
We discover which users to target through:
Google Display Network has over 2 million sites and reaches over 90% of Internet users
Retargeting adverts generated a 1,046% lift in branded search
Users who have seen an advert for your business on the Google Display Network are 70% more likely to convert on your website
Businesses using Google Ads make an average of $2 for every $1 spent. Remarketing can boost conversion rate and increase ROI.
Google is the largest search engine in the world, providing significant opportunities for digital marketers to reach a huge audience and generate results. Leverage the power of Google Remarketing with the digital marketing specialists at Digital Squad.
Let’s Talk Google Remarketing
What Google Remarketing Ads Can do for your Business
Through Google Ads, the search engine has one of the most comprehensive advertising offerings online. In order to see the best results in their campaigns, digital marketers should ensure a percentage of their budget is assigned to the Google Display Network, specifically to remarketing. Although similar to traditional display advertising on Google, there are a number of unique benefits that running a remarketing campaign on the channel offers.
Higher click-through rate by targeting users who are familiar with your business
Increase brand awareness through the use of image ads
Full control over websites where ads are displayed
Sophisticated audience targeting options
Put Your Google Remarketing Campaign In Our Hands
A specialist digital marketing agency Melbourne, Digital Squad has the expertise to create a Google Remarketing campaign that enhances the buyer journey and drives conversions. We offer a full-service approach to online marketing campaigns and are driven by seeing the tangible results that we get for our clients. The following is our typical approach to a Google Remarketing campaign.
The first step in a Google Remarketing campaign is to set up the audiences, which is done in Google Ads. We look at your current audience to identify key characteristics that will inform the buyer persona that we are targeting. Once this has been established, we can enhance the campaign by creating lookalike audiences to target users with the same characteristics and attributes as the people who have converted on your website.
We work with our clients to identify a realistic Google Remarketing budget that will get results. Most often this campaign will run in conjunction with other display or search campaigns. We will give you an idea as to the results, in terms of clicks and conversions that you are likely to get for your budget across these campaigns. We also analyse campaigns as they run in order to optimise them and get the most from the specified budget.
We use targeted Facebook ads that will reach the customers who want to hear from you. Long gone are the days of cold calling and taking out ads that blindly speak to readers who may not need your services. Facebook marketing that targets potential customers allows you to zoom in and focus on readers who want to click and read further about you.
In order to run a successful campaign, we need to know what works. As such, we ensure comprehensive conversion tracking is set up at the start of a campaign. This gives is a deeper understanding of not only how Google Remarketing is working but how it is impacting other campaigns so that we can improve the overall strategy.
At Digital Squad, we are committed to generating results for our clients. We provide a monthly report on every campaign and channel, outlining the key metrics for success, including impressions, clicks, conversions, cost per conversion, bounce rates and session times. We summarise all of this data into a format that is easy to read to ensure clients have a comprehensive understanding of the campaign performance.