Overview of Inbound Marketing

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Inbound marketing

What is inbound marketing?

Inbound marketing is a customer-centric strategy that attracts prospects to your business.

Unlike traditional marketing methods, inbound marketing focuses on creating brand awareness that will bring in the right leads and develop customer relationships.

This lets you leave a strong impression on the buyer, ideally influencing their future purchasing decisions. Inbound marketing is cheaper and more effective than traditional outbound marketing and when the techniques are utilised correctly, creates a significant increase in leads.

Inbound marketing strategies

SEO

To draw customers into your business and establish a relationship with them, you’ll first need to draw new traffic to your website through search engine optimisation (SEO).

This process includes the creation of content using effective words, titles, and link wording.

Through well-structured design, social publishing, and keyword tracking and analysis, your business will easily attract customers and will instantly influence buyers.

Paid search

The saturated market means web visibility is harder to attain than ever. The fastest way to be seen and acquire loyalty is paid search.

Using paid search will significantly increase the Google index of your website and allow it to dominate Google rankings.

The two different types of campaigns are cost-per-click (CPC) advertisements or cost-per-impression (CPM) advertisements. Regardless of which one you choose, users will be able to find your business easier than ever.

Reputation management

Reputation management allows you to influence search results and make sure that any online mentions of your business are favourable.

SEO is a key component of reputation management, with an example being that you could rank multiple targets to ensure that honest comments are visible in the search results rather than inaccurate ones.

Reputation management is a great long-term effort for maintaining a positive connection with your customers.

Lead generation landing page

Landing pages are a simple and effective strategy for inbound lead generation because it keeps customers coming back to your website.

A lead generation landing page would include a form for visitors to fill out.

Once you have their contact details thanks to the form, you would send them offers and gain a new lead.

This technique is a simple way to create opportunities to capture and stimulate customers’ interests in your products and services.

E-mail marketing

It is important to build an e-mail list to drive customers along your buying cycle.

If you have an online business store, send automated e-mails out to your customer base to market your products or sales.

Email marketing software, CRM and workflows are all tools you can tap into to automate the emailing process and make effective sales calls.

It is crucial to be concise in emails and to use call to actions in order to remind them of items they have left in the cart or provide personalised recommendations, thereby increasing the chance of response.

Using this technique helps to boost your engagement with customers.

Social media

Social media allows for personalisation and community engagement.

With customer behaviour shifting from in-store to online, the customer experience becomes crucial to minimising your business risk in the future.

Customers wish to interact with your brand, so let them do so by allowing them to comment on your website or social media pages. In the business landscape today, social media can constantly create value for your company.

Through social media, you can encourage your customers to interact with and promote your brand for you. Are you looking to scale your business on social media? With proven results, talk to us how we can help you with YouTube advertising, Instagram marketing or any other social media marketing Melbourne.

Recommended Reads:

How Facebook Marketing Moves Customers Through the Sales Funnel

Effective Link Building Strategies for 2018

Increase Your Conversion Rate with Simple Psychology

Helping Small Businesses Grow and Adapt with Marketing Automation

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