Industrial Marketing

Australian Industrial Market Strategies That Drive Success

Digital Squad is a digital marketing agency specialising in industrial marketing for manufacturing and engineering businesses. We develop custom multi-channel marketing strategies for organisations in these sectors that boost your bottom line through more qualified leads and better customer relationships.

Growth-focused strategies

We develop growth strategies for a range of businesses across the Australian industrial sector, from manufacturers to technology companies, technical product distributors, system integrators, and engineering services firms. Our strategic marketing solutions are well-considered, customer-oriented and focused on delivering ROI for your business.

Impactful SEO campaigns

We use proven SEO tactics to help build your reputation with key stakeholders and drive clients to your site. Using the most powerful keywords in your niche, we guarantee high-level SEO performance that outranks your competitors.

Power-up website performance

We improve the buying process for customers through web design, conversion rate optimisation, and a focus on user experience to increase enquiries, conversions, and ultimately, ROI for our clients.


Industrial marketing strategies that bring actionable solutions

Businesses in the industrial sector face unique challenges, such as complex purchasing decisions, long sales cycles, and specific target audiences. At Digital Squad, we help clients overcome these challenges through the development and implementation of strategic industrial marketing campaigns that differentiate your business from the competition and drive its success.
SaaS Marketing
SaaS Marketing

Outrank Competitors with Expert Industrial Marketing

The industrial marketing solutions that we deliver are scalable and growth-focused. We specialise in the industrial sector, with demonstrable results in a range of verticals. Your success is our success, and we are committed to increasing your business performance and meeting your overall business goals and marketing objectives. We outline key performance metrics for the campaign, and continuously work to improve on our results. Transparency is important to us, and we provide in-depth reports that we review regularly with clients.

Growth-focused industrial marketing management

We understand that industrial businesses have very different products, services, and values. We take the time to get to know your business and pinpoint your unique selling proposition so that we can articulate these benefits to your audience through educational sales tools, such as digital data sheets, infographics, webinars, and case studies. These tools are designed to guide the audience through the various stages of the sales funnel to conversion.
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Digital marketing that incorporates Industry 4.0

With the development of industry 4.0, manufacturers are quickly adapting to new technologies that digitise their business model. These technologies, techniques ,and new systems are an investment in improving your business offerings. Digital Squad helps you capitalise on this with effective industrial marketing strategies that articulate your value proposition and position you favourably against the competition so that you can justify higher prices and win more bids.
Our experts will customise your industrial marketing stack
SaaS Marketing, b2b marketing agency, b2b marketing

Google Ads

Find the right audience for your ads on the world’s largest advertising network, increasing your targeted business reach.

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Social Media Marketing

Build your own brand story and community. By combining content and analytics, engage with your audience to deliver content that sells.

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LinkedIn Marketing

A top platform for B2B lead generation. Use this business-oriented community to further your connections with industry professionals, and drive interest for your brand.

SaaS Marketing, b2b marketing agency, b2b marketing

Content Marketing

Engage your customers with relevant industrial marketing content. Design a conversion-driven content strategy for websites, blog posts, case studies, and more.

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Account-based marketing

Identify and reach out to high-value customers with a personalised marketing approach, strategically driving your revenue.

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Demand generation campaigns

With a blend of organic, paid and owned media, let this data-driven campaign approach build brand awareness and sell your business solutions.

SaaS Marketing, b2b marketing agency, b2b marketing

Search Engine Optimisation

Leverage on best SEO practices to achieve improved rankings, traffic and conversions for your business.

SaaS Marketing, b2b marketing agency, b2b marketing

Conversion Rate Optimisation

Convert your site traffic into sales with best CRO tactics. With proper CRO, maximise your efficiency in conversion and see results in numbers.

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Lead nurturing and scoring

Build and develop strong relationships with your prospects to win them over. Keep your leads warm with this effective inbound marketing strategy.

“The team at Digital Squad have been supporting our content and marketing efforts across SEA and AUNZ since 2020 and we are extremely pleased with our collaboration.”

Cindy Tan
Sanvik Coromant

Trusted by Amazing clients

Solve your industrial marketing challenges that are unique to the Australian industrial market.

Get answers

Frequently Asked Questions

Industrial marketing is a niche area of B2B marketing where a business is selling products and services to an industrial company. It is a complex area of marketing, as the products are typically highly specialised. To succeed, strong product and industry knowledge is vital. At Digital Squad, we have worked extensively across the industrial sector and have significant experience in marketing to industrial buyers. We get to know the products you are selling so that we can articulate the benefits to the target audience. We work closely with businesses to develop their value proposition, benefits and point of difference to propel your performance beyond your competitors.

Digital Squad offers an end-to-end digital marketing service to businesses across a range of industry verticals. We have worked expansively within the industrial sector to achieve demonstrable results through carefully curated multi-channel marketing programs. We apply our learned knowledge of the industrial sector to the benefit of our clients, reducing the potential for wasted time, money, and resources on ineffective tactics.

A strategic and considered industrial marketing strategy is the most effective way for businesses to compete in a crowded industrial market. When implemented correctly, an industrial marketing campaign can create a strong brand and communicate the right messaging to the right audiences to propel the success of your business.

What sets us apart from other digital agencies is our unmatched knowledge and expertise in the industrial sector. We are results-driven and strive to succeed for our clients. Through a combination of in-depth marketing and industry knowledge, we deliver effective marketing solutions for clients. We leverage the skills of our team to curate tailored marketing strategies that connect to your audience and motivate them to act.

One of the most important things to remember is that your website acts as your digital store front, and it should be constantly optimised and updated to represent your business and value proposition. In terms of campaigns, the conversion rate and cost per conversion are two of the key metrics to pay attention to. At Digital Squad, we have a team of conversion rate optimisation (CRO) experts who use a data-driven approach to determine how profitable your campaigns are. We use these insights to create conversion-focused strategies that ensure you are turning interest into sales.

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