In the world of B2B SaaS, MQL stands for Marketing Qualified Lead. It represents a lead showing a genuine interest in your product or solution. But it’s more than that. It’s the bridge that connects the efforts of your marketing … Read More
Saas Marketing
Dynamic SaaS Marketing Strategies for Business Growth
Digital Squad has worked with global SaaS companies to scale their demand generation. With a comprehensive understanding of the SaaS market, we understand the core challenges of SaaS companies. Together, let’s explore key SaaS marketing tactics and provide you with actionable insights to help you outrank your competitors and achieve your business objectives. We develop and implement multi-channel marketing strategies that generate more leads and drive more sales.
Specialist advice and guidance
We act as an extension of our client’s business, providing expert advice based on our in-depth industry experience. With a focus on curating marketing campaigns that deliver tangible value, we have zero-tolerance for complacency. We pursue the strategies and opportunities that will drive results.
Data-driven creativity
Our analytical team looks at real-world data to architect the most effective strategies for your business. We incorporate imaginative ideas in our communications for maximum impact to deliver innovative campaigns that are backed by data and motivated by results.
End-to-end marketing strategy
We understand the complexity of the B2B buyer journey. Our growth focused SaaS marketing strategies incorporate the entire sales funnel from activation to retention, revenue, and referrals. We know how to create strategies for audiences at all stages of the funnel to deliver ROI.
15+ YEARS OF SAAS MARKETING EXPERTISE
Solve complex SaaS marketing problems effectively
At Digital Squad, we take a practical and precision-based approach to developing SaaS marketing campaigns. We understand that SaaS companies face unique challenges, such as complex purchasing decisions, long sales cycles, and specific target audiences. During our onboarding discovery process, we will diagnose hidden business and marketing issues, and uncover unique insights that we will use to curate a targeted and outcome-driven campaign that is tailored to the unique goals and objectives of your business.
- Comprehensive discovery process
- Hyper-focused on SaaS market
- Award-winning team
expert-led marketing campaigns that work!
Your results-driven SaaS marketing agency
Digital Squad is a specialist marketing agency with demonstrable results in the SAAS sector. We act as an extension to your business, and work tirelessly to help your business reach its goals and objectives. We stay on top of the latest SaaS marketing trends and apply the strategies and tactics that will work best for your business. At all times, we work towards pre-determined key performance metrics, and continuously optimise your campaign to ensure we are getting the best results for your business. We regularly provide in-depth reports that outline ongoing campaign performance.
- Over 15 years SaaS marketing in APAC and SEA
- Worked with market leaders and fast growth startups
- Proven scalable SaaS sales strategies
- Awarded Best B2B and Integrated Marketing Agency in 2022
ACCELERATE YOUR SALES FUNNEL WITH TARGETED SAAS CONTENT
Build out profitable lead pipelines in the SaaS market
At Digital Squad, we focus on increasing growth and revenue for your business through the provision of a strong and effective sales pipeline. We work on defining the stages of the sales process to drive a consistent and scalable sales strategy through effectively moving prospects through the sales funnel. This strategy ensures a consistent stream of SaaS marketing and sales qualified leads is being delivered to internal teams for closing.
- Scalable sales strategy
- Lead generation and nurture
SAAS MARKETING PAIRED WITH DATA-DRIVEN INSIGHTS
Growth-focused strategies for a saturated SaaS market
SaaS businesses operate in a hyper-competitive environment where even the most unique and innovative solutions have to compete for their audience's attention. With increased competition driving up the cost per acquisition on leading digital platforms, such as Google, LinkedIn and Facebook, realising an effective ROI is becoming more difficult. That’s where Digital Squad comes in. We use a data-driven approach to identify the most effective channels and communications to increase results for your business without increasing marketing spend.
- ROI-focused strategies
- Results based optimisation
- On-budget results
SaaS Marketing services
Our experts will customise your
SaaS marketing stack
Google Ads
Find the right audience for your ads on the world’s largest advertising network, increasing your targeted business reach.
Social Media Marketing
Build your own brand story and community. By combining content and analytics, engage with your audience to deliver content that sells.
LinkedIn Marketing
A top platform for B2B lead generation. Use this business-oriented community to further your connections with industry professionals, and drive interest for your brand.
Content Marketing
Engage your customers with relevant SaaS content. Design a conversion-driven content strategy from website, blog posts, case studies and more.
Account-based marketing
Identify and reach out to high-value customers with a personalised marketing approach, strategically driving your revenue.
Demand generation campaigns
With a blend of organic, paid and owned media, let this data-driven campaign approach build brand awareness and sell your business solutions.
Search Engine Optimisation
Leverage on best SEO practices to achieve improved rankings, traffic and conversions for your business.
Conversion Rate Optimisation
Convert your site traffic into sales with best CRO tactics. With proper CRO, maximise your efficiency in conversion and see results in numbers.
Lead nurturing and scoring
Build and develop strong relationships with your prospects to win them over. Keep your leads warm with this effective inbound marketing strategy.
Trusted by Amazing clients
“
“Digital Squad have delivered a 10x growth in leads over an aggressive 4 months and demonstrated powerful ability to scale fast when needed".
Henrik Peterson
Former VP and Global Head of Marketing
Ready to accelerate your SaaS company’s growth? Speak to a SaaS Marketing Specialist today.
Get answers
Frequently Asked Questions
SaaS customers benefit from lower deployment costs and can scale up their business solutions faster with SaaS solutions. SaaS Marketing is the process of promoting the services provided by businesses in this niche to relevant target audiences with the aim of increasing awareness and generating more leads and sales. This can be done through a range of digital marketing channels, such as Google Ads, SEO, Content Marketing, and LinkedIn.
With SaaS Marketing, there is no physical or tangible product. In addition, SaaS software also regularly changes and evolves, while other products and services remain relatively the same. This has an impact on the marketing strategy for SaaS products, as SaaS marketing requires a comprehensive understanding of the product as it evolves, as well as its benefits and value proposition. As such, a regular marketing strategy is unlikely to be fit for purpose for a SaaS business. Companies in this sector benefit from advice from marketing companies with proven experience in the industry.
Digital Squad works across a range of industry verticals and is not a dedicated SaaS marketing agency. However, we have worked extensively with SaaS businesses to deliver growth-focused multi-channel marketing strategies designed to meet their business goals and objectives. With a comprehensive grasp of the SaaS marketing sector, clients can rest-assured they will not waste their time, money, or resources when they choose to work with us.
The SaaS market is highly competitive. A comprehensive SaaS marketing strategy can help with your business positioning and growth. At Digital Squad, we stay on top of SaaS marketing trends and best practice principles so that we can constantly optimise your marketing strategies and ensure they are driving the results you need to succeed.
Recent Updates
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