Google Ads has recently updated its dashboard and is upgrading its algorithm, which means more opportunities for digital marketing professionals. In 2023, we saw a ‘Similar Audience’ feature was no longer available, ‘Smart Shopping Ads’ were upgraded to ‘PMAX’, highlighted … Read More
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In the fast-paced world of B2B, achieving a balance between brand awareness and sales activation is the foundation of a successful strategy. But why is this balance so crucial? The answer is simple yet profound. Brand awareness allows your brand … Read More
“Content is king,” used to be the main maxim that many businesses latched on to in terms of expanding their social media presence. But with the fast-changing trends that we are facing today, content alone may not be the reigning … Read More