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Every brand has a story, and customers flock to brands who have an authentic and powerful story. So how can you create a successful brand story that will help you connect with your customers? What is a brand story and why do you need one? Your brand story is much more than an About Us[…]

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No matter if you’re a large multinational corporation or a small store selling handmade goods, branding matters. A common misconception is that branding just refers to the logo, colours or a slogan. The definition of branding is actually the following: Branding is a marketing strategy that involves creating a differentiated name and image – often[…]

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