Technology Marketing

SaaS Marketing, b2b marketing agency, b2b marketing

Australia's best B2B marketing agency for tech companies

Digital Squad is an award-winning digital marketing agency with demonstrable results in the technology market. Our specialist team can help scale your business through carefully crafted integrated marketing strategies customised to align with your growth objectives.

SEO x Content Marketing

Our SEO and content strategies go hand in hand. We create content that resonates with tech buyers, and ensure these messages are seen. Through creating content that is consistent, fresh, and unique, we ensure it is rapidly indexed and ranks higher than your competitors.

Hyper-Focused Lead Generation

We craft carefully curated lead generation campaigns to help businesses boost their bottom line. With a hyper-focus on lead quality, we ensure a healthy sales pipeline through delivering qualified industry leads with high lifetime value.

Strategy & Tactics for Growth

We invest our time and resources into developing a unique combination of strategies, campaigns and platforms that work for your business to ensure that you get the best ROI for your dollar. As a B2B marketing agency for tech companies, our tactics focus on hyper-targeting audiences with messaging that speaks to their motivations and overcomes their objections.

cutting edge vs bleeding edge - know the difference

Adapt to the ever-changing needs of the technology market

To succeed in the technology market that is becoming ever-more crowded, technology companies must shift their focus from trying to sell products to adding value to their audience. Today’s technology buyers are looking for education and information on how technology solutions will solve their problems. That's where tech marketing messaging comes into play. We help reframe communications to ensure they speak to buyer motivations, overcome their objections and articulate your business value proposition to put you in the best position to win more opportunities.
LinkedIn Marketing Services
LinkedIn Marketing
awarded best integrated marketing agency in 2022

Put your technology marketing in safe hands

We architect and implement technology marketing solutions that are scalable and focused on driving growth for your business. Specialising in the technology market, we have demonstrable experience with a range of niche technological market systems such as SaaS, System Integrators, Cybersecurity, Managed IT services, Blockchain and Big Data. Our focus is on increasing your business performance through boosting revenue and market footprint. We provide detailed reports on key performance metrics to ensure transparency throughout each campaign, so that we both know what is working.
vanity metrics vs metrics that matter

ROI-Focused technology marketing strategies

We improve success rates for our clients through an adaptive-strategy process where we consider the buyer journey and identify the weak points and gaps in the strategy in real-time as the campaign runs. We provide you with regular reports that outline key performance metrics to give you a comprehensive understanding of how your marketing spend is working. We use these metrics to build on campaign success and maximise real-world results through testing, tweaking, and optimising to ensure you don’t miss any opportunities.
LinkedIn Marketing Services
LinkedIn Marketing
proven technology marketing blueprint

Building out your lead pipeline architecture

We measurably increase leads at all stages of the buyer journey to build out your sales pipeline so that you are attracting, nurturing, and educating customers and prospects throughout all stages of the buying journey. We help technology companies attract new customers, sell more to your existing customers, cross-sell to your existing customers, and find new customers in complementary markets. We identify the alignment between these strategies and your technology marketing efforts to deliver results.
Integrated Technology Marketing services
Our experts will customise your marketing tech stack
SaaS Marketing, b2b marketing agency, b2b marketing

Google Ads

Find the right audience for your ads on the world’s largest advertising network, increasing your targeted business reach.

LinkedIn Marketing Services, SaaS Marketing, b2b marketing agency, b2b marketing

Social Media Marketing

Build your own brand story and community. By combining content and analytics, engage with your audience to deliver content that sells.

SaaS Marketing, b2b marketing agency, b2b marketing

LinkedIn Marketing

A top platform for B2B lead generation. Use this business-oriented community to further your connections with industry professionals, and drive interest for your brand.

SaaS Marketing, b2b marketing agency, b2b marketing

Content Marketing

Engage your customers with relevant content. Design a conversion-driven content strategy from website, blog posts, case studies and more.

LinkedIn Marketing Services, SaaS Marketing, b2b marketing agency, b2b marketing

Account-based marketing

Identify and reach out to high-value customers with a personalised marketing approach, strategically driving your revenue.

SaaS Marketing, b2b marketing agency, b2b marketing

Demand generation campaigns

With a blend of organic, paid and owned media, let this data-driven campaign approach build brand awareness and sell your business solutions.

SaaS Marketing, b2b marketing agency, b2b marketing

Search Engine Optimisation

Leverage on best SEO practices to achieve improved rankings, traffic and conversions for your business.

SaaS Marketing, b2b marketing agency, b2b marketing

Conversion Rate Optimisation

Convert your site traffic into sales with best CRO tactics. With proper CRO, maximise your efficiency in conversion and see results in numbers.

SaaS Marketing, b2b marketing agency, b2b marketing

Lead nurturing and scoring

Build and develop strong relationships with your prospects to win them over. Keep your leads warm with this effective inbound marketing strategy.

“Digital Squad have delivered a 10x growth in leads over an aggressive 4 months and demonstrated powerful ability to scale fast when needed".

Henrik Peterson
Former VP and Global Head of Marketing
LinkedIn Marketing Services

Trusted by Amazing clients

Testimonials

What clients are saying

Read our client testimonials from award-winning marketing campaigns.

“These are types of results that and return on investment that every client dreams of"
Catherine Barr
Global Brand Expansion - HBO Max
“Digital Squad have delivered year on year growth for our brand and 40X return on our SEM campaigns in 2022 alone and 80X return on our SEO investment. Their expertise, transparency and insights are second to none”

Janine Hall
Escape Haven Founder
“I would highly recommend Digital Squad for their B2B and Technology Marketing expertise. They are second to none!”

charlotte joshi
Charlotte Joshi
Squirrel Morgages

Supercharge your growth and dominate the technology market. Chat with our marketing specialists today.

Get answers

Frequently Asked Questions

To accelerate company growth and disrupt the status quo, businesses in the technology sector require effective marketing.  Impactful marketing communications will articulate the business value proposition, solidify core messaging, generate buzz, and ultimately, create demand. Digital Squad works closely with complex technology companies to deliver marketing strategies that are designed to engage, inspire, and motivate the target audience to act.

Digital Squad has a broad range of success in digital marketing – and we have the results, awards and accolades to prove it. We have worked with a wide range of brands, from recognised B2C clients to enterprise B2B businesses. Our expert team applies their collective knowledge of niche technology marketing disciplines to the benefit of our clients in the industry.

While we apply our previous experience to our advantage, we do not take a ‘one size fits all’ approach to technology marketing. We understand that every client is different with unique nuances and take the time to understand the business and its goals and objectives in order to create a strategy that is customised to them.

Unfortunately, there is no silver bullet when it comes to choosing a marketing channel mix. The most effective marketing campaigns will comprise a number of channels that align with the business objectives and characteristics of the audience. Digital Squad has a team of specialists in various niche areas of digital marketing including Google Ads, Facebook, Instagram, YouTube, LinkedIn, Content marketing and SEO. We also have experts that work in conversion rate optimisation to ensure no leads are lost once they reach your website.

We work closely with our clients to determine the right combination of channels that will work for their business and budget, paying close attention to those with the most impactful ROI.

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