In the world of B2B SaaS, MQL stands for Marketing Qualified Lead. It represents a lead showing a genuine interest in your product or solution. But it’s more than that. It’s the bridge that connects the efforts of your marketing … Read More
Technology Marketing
Australia's best B2B marketing agency for tech companies
Digital Squad is an award-winning digital marketing agency with demonstrable results in the technology market. Our specialist team can help scale your business through carefully crafted integrated marketing strategies customised to align with your growth objectives.
SEO x Content Marketing
Our SEO and content strategies go hand in hand. We create content that resonates with tech buyers, and ensure these messages are seen. Through creating content that is consistent, fresh, and unique, we ensure it is rapidly indexed and ranks higher than your competitors.
Hyper-Focused Lead Generation
We craft carefully curated lead generation campaigns to help businesses boost their bottom line. With a hyper-focus on lead quality, we ensure a healthy sales pipeline through delivering qualified industry leads with high lifetime value.
Strategy & Tactics for Growth
We invest our time and resources into developing a unique combination of strategies, campaigns and platforms that work for your business to ensure that you get the best ROI for your dollar. As a B2B marketing agency for tech companies, our tactics focus on hyper-targeting audiences with messaging that speaks to their motivations and overcomes their objections.
cutting edge vs bleeding edge - know the difference
Adapt to the ever-changing needs of the technology market
To succeed in the technology market that is becoming ever-more crowded, technology companies must shift their focus from trying to sell products to adding value to their audience. Today’s technology buyers are looking for education and information on how technology solutions will solve their problems. That's where tech marketing messaging comes into play. We help reframe communications to ensure they speak to buyer motivations, overcome their objections and articulate your business value proposition to put you in the best position to win more opportunities.
- Understand technology buyers
- Serve content that informs your buyers
- Position your business as a subject matter expert
- Win more business
awarded best integrated marketing agency in 2022
Put your technology marketing in safe hands
We architect and implement technology marketing solutions that are scalable and focused on driving growth for your business. Specialising in the technology market, we have demonstrable experience with a range of niche technological market systems such as SaaS, System Integrators, Cybersecurity, Managed IT services, Blockchain and Big Data. Our focus is on increasing your business performance through boosting revenue and market footprint. We provide detailed reports on key performance metrics to ensure transparency throughout each campaign, so that we both know what is working.
- Over 15 years tech marketing in APAC and SEA
- Worked with market leaders and fast growth startups
- Agile and pragmatic approach
- Awarded Best B2B and Integrated Marketing Agency by SEMRUSH
vanity metrics vs metrics that matter
ROI-Focused technology marketing strategies
We improve success rates for our clients through an adaptive-strategy process where we consider the buyer journey and identify the weak points and gaps in the strategy in real-time as the campaign runs. We provide you with regular reports that outline key performance metrics to give you a comprehensive understanding of how your marketing spend is working. We use these metrics to build on campaign success and maximise real-world results through testing, tweaking, and optimising to ensure you don’t miss any opportunities.
- Adaptive-strategy process
- Results-based optimisation
- World class data tracking and reporting
proven technology marketing blueprint
Building out your lead pipeline architecture
We measurably increase leads at all stages of the buyer journey to build out your sales pipeline so that you are attracting, nurturing, and educating customers and prospects throughout all stages of the buying journey. We help technology companies attract new customers, sell more to your existing customers, cross-sell to your existing customers, and find new customers in complementary markets. We identify the alignment between these strategies and your technology marketing efforts to deliver results.
- Lead generation and nurture
- Full funnel strategy development
- Customer journey mapping
- Socratic approach to growth maximisation
Integrated Technology Marketing services
Our experts will customise your marketing tech stack
Google Ads
Find the right audience for your ads on the world’s largest advertising network, increasing your targeted business reach.
Social Media Marketing
Build your own brand story and community. By combining content and analytics, engage with your audience to deliver content that sells.
LinkedIn Marketing
A top platform for B2B lead generation. Use this business-oriented community to further your connections with industry professionals, and drive interest for your brand.
Content Marketing
Engage your customers with relevant content. Design a conversion-driven content strategy from website, blog posts, case studies and more.
Account-based marketing
Identify and reach out to high-value customers with a personalised marketing approach, strategically driving your revenue.
Demand generation campaigns
With a blend of organic, paid and owned media, let this data-driven campaign approach build brand awareness and sell your business solutions.
Search Engine Optimisation
Leverage on best SEO practices to achieve improved rankings, traffic and conversions for your business.
Conversion Rate Optimisation
Convert your site traffic into sales with best CRO tactics. With proper CRO, maximise your efficiency in conversion and see results in numbers.
Lead nurturing and scoring
Build and develop strong relationships with your prospects to win them over. Keep your leads warm with this effective inbound marketing strategy.
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“Digital Squad have delivered a 10x growth in leads over an aggressive 4 months and demonstrated powerful ability to scale fast when needed".
Henrik Peterson
Former VP and Global Head of Marketing
Trusted by Amazing clients
Testimonials
What clients are saying
Read our client testimonials from award-winning marketing campaigns.
“These are types of results that and return on investment that every client dreams of"
Catherine Barr
Global Brand Expansion - HBO Max
“Digital Squad have delivered year on year growth for our brand and 40X return on our SEM campaigns in 2022 alone and 80X return on our SEO investment. Their expertise, transparency and insights are second to none”
Janine Hall
Escape Haven Founder
“I would highly recommend Digital Squad for their B2B and Technology Marketing expertise. They are second to none!”
Charlotte Joshi
Squirrel Morgages
Supercharge your growth and dominate the technology market. Chat with our marketing specialists today.
Get answers
Frequently Asked Questions
To accelerate company growth and disrupt the status quo, businesses in the technology sector require effective marketing. Impactful marketing communications will articulate the business value proposition, solidify core messaging, generate buzz, and ultimately, create demand. Digital Squad works closely with complex technology companies to deliver marketing strategies that are designed to engage, inspire, and motivate the target audience to act.
Digital Squad has a broad range of success in digital marketing – and we have the results, awards and accolades to prove it. We have worked with a wide range of brands, from recognised B2C clients to enterprise B2B businesses. Our expert team applies their collective knowledge of niche technology marketing disciplines to the benefit of our clients in the industry.
While we apply our previous experience to our advantage, we do not take a ‘one size fits all’ approach to technology marketing. We understand that every client is different with unique nuances and take the time to understand the business and its goals and objectives in order to create a strategy that is customised to them.
Unfortunately, there is no silver bullet when it comes to choosing a marketing channel mix. The most effective marketing campaigns will comprise a number of channels that align with the business objectives and characteristics of the audience. Digital Squad has a team of specialists in various niche areas of digital marketing including Google Ads, Facebook, Instagram, YouTube, LinkedIn, Content marketing and SEO. We also have experts that work in conversion rate optimisation to ensure no leads are lost once they reach your website.
We work closely with our clients to determine the right combination of channels that will work for their business and budget, paying close attention to those with the most impactful ROI.
Recent Updates
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