Marketers who can master video marketing have a powerful tool at their disposal to promote and grow their business online. More and more consumers are interacting with videos. So, 2019 is the year to ramp up your video marketing efforts.
Video is arguably the most entertaining form of online content. Videos are ideal for increasing brand engagement and have proven results in improving click-through rates, shares and mentions about the brand. Video marketers are also reported to achieve a 54% increase in brand awareness.
If you do decide to start on a Video marketing campaign this year, you’ll have to stand out in a cluttered advertising space to get the attention of your target audience. How you do that is where the challenge lies. First, you have to consider your strategy for video. To help you do this, we’ve compiled the video marketing trends that are set to take off in the next 12 months.
“Vlogging” for business
Vlogging is extremely popular on Youtube. A Vlog is simply a video blog, where ‘Vloggers’ film aspects of their lives and post them online. Innovative businesses have recently started to enter the world of Vlogging and it seems that this is a trend that is likely to continue into 2019. Vlogging is ideal for giving your business a human face as it lets viewers see you in your own environment. This can help you create a deeper connection with your audience.
Getting started with Vlogging is quite simple. Anyone with access to a camera that has video capabilities (like an iPhone) can create a Vlog and publish and distribute it online. The most difficult part is deciding what you’ll Vlog about that fits with your business communications.
According to Facebook, its users spend 3x longer watching live video than video that’s no longer live.
Live video is set to become more widespread in 2019 as the number of channels for live streaming increases: from Instagram Live and Facebook Live, to Youtube and Twitch. Live video is so effective as viewers feel like you are speaking to them directly, and will often ask questions and make comments in the feed to create more of a two-way communication. As the channel is so personalised, the benefit is that viewers are typically more engaged for longer.
If you are considering incorporating live video into your marketing campaign, there are a number of ways you can do this. Other businesses have been successful using live videos to showcase new products and share tutorials. Webinars, question and answer sessions and interviews are also ways that live video can be used in business. Again, all you need is a video-capable camera and a channel to host your live stream on.
360-degree videos are videos that let you look in any direction you choose. While traditional videos limit your view to where the camera is pointing, 360 degree videos offer a full 360º x 180º panoramic field of view. This places the viewer right in the middle of the action.
This type of video is a relatively new addition to the digital sphere, but it is unrivalled in its ability to provide users with a unique and interactive experience. Marketers use these videos to give viewers a fuller idea and taste of a particular experience. They have been hugely popular for travel companies, but this is not the only segment that has seen success with 360 –degree videos, as they’ve also been widely used in real estate, retail and events.
Creating a 360-degree video is easier than you might think. All you need is a good camera and a software program that you can use to edit the images together.
TV Ads Replaced by YouTube
Decades ago, TV advertising was the premium channel for marketers looking to reach the masses. However, things have changed with the increasing use of the Internet. Google has proven just how true this is, in commissioning a Nielsen study, which reported that YouTube reaches more adults 18-plus during prime time than any cable network does, in an average week.
As such, it comes as no surprise that in 2019, more advertisers will be spending more of their budgets on YouTube ads instead of TV advertising. This is because YouTube ads are not only cheaper, but they are also more targeted and reach more people.
Make sure your business stays ahead of the trend this year by trying one of these video marketing tactics. If you need help with your video marketing strategy, get in touch with a digital marketing agency Melbourne. The team at Digital Squad can help you with Remarketing, Facebook Marketing Melbourne, AdWords Marketing Melbourne and SEO Melbourne. If you’re in the market for more than social media marketing Melbourne, talk to us about how we can help you get set up on Google Shopping Melbourne, Bing ads and Google display network ads and how you can have a winning strategy on digital.